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Privacy Policy

Last updated: 12 May 2026

This policy applies to Percy Real Estate Ltd (trading as Bloc), registered at 25 Cabot Square, Canary Wharf, London E14 4QZ (Company No. 15525233). We operate the Bloc platform and the Matchouse marketplace. References to "Bloc", "we", "us", or "our" in this policy refer to Percy Real Estate Ltd.

1. Who we are and how to contact us

Bloc is a property deal CRM platform for UK estate agencies, lettings agents, deal sourcers, and property professionals. We are the data controller for personal data processed through our website (bloc.matchouse.com) and our application platform.

Data Controller

Percy Real Estate Ltd (trading as Bloc)

25 Cabot Square, Canary Wharf, London E14 4QZ

Company No. 15525233

Email: [email protected]

2. What data we collect

We collect personal data in the following categories:

Account data

Full name, email address, phone number, and password (stored as a bcrypt hash). Collected when you register or are invited to a workspace.

Workspace and business data

Business name, type, registration number, address, and contact details provided when setting up a workspace.

Property and deal data

Property addresses, valuations, deal stages, notes, and associated contact records entered into the CRM by your team.

Communication data

Emails, SMS messages, and WhatsApp messages sent or received through the platform using your connected integrations. Message content is stored to provide conversation history.

Usage and technical data

IP address, browser type, operating system, pages visited, feature usage, and session timestamps. Collected automatically when you use Bloc.

Payment data

Billing information including cardholder name and last four digits of the payment card. Full card numbers are handled exclusively by our payment processor (Stripe) and are never stored by Bloc.

Integration credentials

OAuth tokens and API credentials for connected services such as Google Calendar, Outlook, and WhatsApp Business. Stored encrypted and only used to perform the integration you authorised.

3. How and why we use your data

PurposeLawful basis
Creating and managing your account and workspaceContract
Providing and operating the Bloc CRM platformContract
Sending transactional emails (magic links, invitations, password resets)Contract
Processing subscription paymentsContract
Providing customer supportContract / Legitimate interests
Sending product updates, feature announcements, and usage tipsLegitimate interests / Consent
Analysing platform usage to improve the productLegitimate interests
Detecting and preventing fraud, abuse, and security threatsLegitimate interests / Legal obligation
Complying with legal obligations (e.g. tax records, law enforcement requests)Legal obligation
Running AI-powered features (lead scoring, message drafting)Contract / Legitimate interests

4. WhatsApp and communication integrations

Bloc supports WhatsApp Business messaging via the WhatsApp Business API. When you connect your WhatsApp number:

  • Messages sent and received through Bloc are stored in your workspace to provide conversation history and activity tracking.
  • Message content is accessible to all workspace members with the relevant permission level.
  • You are responsible for ensuring that contacts whose numbers are stored in Bloc have consented to receive WhatsApp messages from your business.
  • Bloc does not sell or share WhatsApp message content with any third party, except where required by law.
  • WhatsApp message templates used on Bloc must comply with Meta's WhatsApp Business Policy.

5. Email and calendar integrations

When you connect Google Workspace, Microsoft 365, or another email or calendar provider, Bloc accesses only the scopes you explicitly authorise. We use these to sync calendar events, send emails on your behalf, and display inbox threads linked to CRM contacts. We do not scan your inbox for advertising purposes, share your email content with third parties, or retain email content beyond what is needed to populate your CRM activity feed.

You can revoke access to any connected account at any time from your workspace settings. Revoking access will stop future syncing but will not delete activity already recorded in the CRM.

6. AI features and automated processing

Important: AI features involve automated processing of your data.

Bloc uses AI to power features including lead scoring, message drafting suggestions, and property-deal matching. These features process data you have entered into Bloc. Where AI processing produces a decision or recommendation that significantly affects a data subject, you can request human review of that decision.

AI features may rely on third-party providers (such as OpenAI or Anthropic). Data sent to these providers is processed under Data Processing Agreements and is not used to train their foundation models. No personal data is sent to AI providers unless it is directly required by a feature you have explicitly used.

7. The Matchouse ecosystem

Bloc is part of the Matchouse ecosystem. If you use both Matchouse and Bloc with the same account, certain profile data (such as your agency name, contact details, and listings) may be shared between the platforms to provide a connected experience. You can control data sharing between Matchouse and Bloc from your account settings.

Matchouse operates its own Privacy Policy governing data processed on the Matchouse marketplace. This Bloc Privacy Policy governs data processed specifically by the Bloc platform.

8. Who we share your data with

We do not sell your personal data. We share data with third parties only as described below:

Stripe

Payment processing

Processes subscription payments under their own privacy policy. We do not store full card details.

Amazon Web Services

Cloud infrastructure

Hosts Bloc in UK-based data centres. Operates under a Data Processing Agreement.

PostHog

Product analytics

Anonymised usage data to understand feature adoption. No personally identifiable data shared.

SendGrid / Resend

Transactional email delivery

Sends magic-link, invitation, and notification emails on our behalf.

WhatsApp (Meta)

WhatsApp messaging

Messages routed through the WhatsApp Business API. Governed by Meta's platform terms.

OpenAI / Anthropic

AI features

Processes data required for AI-powered features only. Bound by Data Processing Agreements; data not used for model training.

9. International transfers

Bloc stores your data in UK-based data centres. Some third-party providers (such as OpenAI) are based in the United States. Where data is transferred outside the UK, we ensure appropriate safeguards are in place including UK-approved Standard Contractual Clauses or an adequacy decision by the UK Government.

10. How long we keep your data

Data typeRetention period
Account and workspace dataDuration of subscription + 90 days after cancellation
CRM records (leads, contacts, properties)Duration of subscription + 90 days after cancellation
Communication logs (email, WhatsApp, SMS)Duration of subscription + 90 days
Billing records7 years (legal obligation)
Audit logs and security events2 years
Support conversations3 years
Analytics data (anonymised)Up to 3 years
Deleted records (soft-delete)30 days, then permanently removed

11. Your rights under UK GDPR

You have the following rights regarding your personal data. To exercise any of these rights, contact us at [email protected]. We will respond within one calendar month.

Right of access

Request a copy of all personal data we hold about you.

Right to rectification

Correct inaccurate or incomplete personal data.

Right to erasure

Request deletion of your data where there is no legal basis to retain it.

Right to restrict processing

Ask us to pause processing your data in certain circumstances.

Right to data portability

Receive your data in a structured, machine-readable format.

Right to object

Object to processing based on legitimate interests or for direct marketing.

Rights related to automated decisions

Request human review of any AI-generated decision that significantly affects you.

Right to withdraw consent

Where processing is based on consent, withdraw it at any time.

12. Cookies

Bloc uses cookies and similar technologies on its website and application. For full details of the cookies we set, their purpose, duration, and how to manage your preferences, please see our Cookie Policy. You can also update your preferences at any time using the button below.

13. Data security

We use industry-standard security measures including AES-256 encryption at rest, TLS 1.3 for data in transit, bcrypt password hashing, role-based access controls, and regular third-party penetration testing. Despite these measures, no system is completely secure. In the unlikely event of a data breach that risks your rights and freedoms, we will notify you and the ICO within 72 hours as required by law.

14. Complaints

If you are unhappy with how we handle your personal data, please contact us first at [email protected] and we will do our best to resolve your concern.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk or by calling 0303 123 1113.

15. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email and/or by displaying a notice in the Bloc platform. The date at the top of this page indicates when the policy was last updated. Continued use of Bloc after notification of a material change constitutes acceptance of the updated policy.

Questions about this policy?

Our data protection team is happy to help with any questions about how we handle your data.

Contact our privacy team